Remember what J.P. Morgan said about negotiating: "A man always has two reasons for doing anything. A good reason and a real reason." Get to your clients’ real reasons by getting them to talk to you.

Public speaking skills can help you sell indirectly and directly. In fact, with just a little editing, the “7 Rules of Selling” can be used as the “7 Rules of Speaking.” Developing your speaking skills will broaden and deepen your sales skills. Developing your speaking skills will give you positive and credible exposure.

Don't be compelled to display your knowledge, using unintelligible jargon to present features and benefits in which the client has little or no interest and, in so doing, cause clients to raise objections they hadn’t previously thought of ... until you talked too much.

The Great Salesperson sees their product with the much broader eyes of a shrewd marketer. Eyes like those of Charles Revson who made a fortune in cosmetics. Revson put it well when he said "In our factory we make lipstick – in our advertising we sell hope.